JOURNAL
Material, craft, and design.
Inside the Looms of Bhadohi
A look at the multi-generational workshops where every SUNDUS rug begins as raw wool and silk.
Erosion as Design Language
How geological time and natural erosion inform the Material Memory collection's abstract compositions.
Styling with Heritage Textiles
Pairing Mughal-inspired florals with contemporary interiors, without losing their cultural roots.
Hand-Knotted vs. Hand-Tufted: What's the Difference?
Two rugs can look similar in a photo and be entirely different objects. Here's how to tell, and why it matters.
How to Choose a Rug Size for a Living Room
The most common rug mistake isn't the design — it's the size. A simple way to get it right.
2026 Rug Trends: Earthy, Abstract & Texture-First Design
Why earth-toned, texture-forward, abstract rugs are defining interiors in 2026 — and how the Material Memory collection got there first.
How Much Does a Hand-Knotted Rug Cost? A Buyer's Guide to Pricing
What actually drives hand-knotted rug pricing — material, knot density, size, and design complexity.
Wool vs. Silk Rugs: Which Should You Choose?
The real differences between wool and silk hand-knotted rugs — durability, sheen, cost, and where each performs best.
How to Tell If a Rug Is Really Hand-Knotted
A few practical checks — from the back of the weave to the fringe — before you take a seller's word for it.
Inside a Custom Rug Commission: Brief to Delivery
What actually happens when you commission a custom hand-knotted rug — consultation, design, deposit, and production, step by step.