
Notes from the Studio
JOURNAL
Material, craft, and design.

Craft
Inside the Looms of Bhadohi
A look at the multi-generational workshops where every SUNDUS rug begins as raw wool and silk.

Design
Erosion as Design Language
How geological time and natural erosion inform the Material Memory collection's abstract compositions.

Interiors
Styling with Heritage Textiles
Pairing Mughal-inspired florals with contemporary interiors, without losing their cultural roots.

Craft
Hand-Knotted vs. Hand-Tufted: What's the Difference?
Two rugs can look similar in a photo and be entirely different objects. Here's how to tell, and why it matters.

Interiors
How to Choose a Rug Size for a Living Room
The most common rug mistake isn't the design — it's the size. A simple way to get it right.